DetailXPerts – Driving Clean Forward with Eco Innovation
DetailXPerts’ new website beautifully consolidates its previously separate consumer and franchise portals into one cohesive experience. The refreshed look, paired with a bold “We bring a greener clean” tagline and streamlined green-and-blue palette, enhances brand recognition across all audiences. This seamless integration, which we designed, ensures that whether visitors are exploring mobile detailing, fleet services, or franchising opportunities, they encounter a visually consistent and engaging journey from desktop to mobile.
With its innovative steam cleaning technology at the heart of the brand, DetailXPerts promotes sustainability—using only a pint of water per car and non-toxic products. Our redesign amplifies this powerful eco-message by blending high-impact visuals, clean design elements, and strategically placed content that instantly communicates the brand’s environmental commitment. We optimized the content hierarchy so that the eco-friendly ethos is felt from the very first scroll, using bold imagery, subtle green accents, and clear headlines that speak to the brand’s mission. Beyond aesthetics, we engineered intuitive navigation to guide users toward the most important service pages—whether that’s auto detailing, commercial cleaning, or janitorial solutions—ensuring each offering is supported by persuasive descriptions and real-world benefits.
The updated site is rich with engaging content—storytelling “Our Story,” dynamic blogs, explainer videos, and a vibrant podcast feed. These features not only reflect DetailXPerts’ leadership in green innovation and brand storytelling, but also strengthen their position as an industry thought leader. We carefully curated the content flow, ensuring that every section guides visitors seamlessly toward key actions, whether that’s exploring eco-friendly services, learning about franchise opportunities, or booking a detailing appointment. Our work on content layout and visual hierarchy highlights the most impactful messages first, while still giving room for in-depth information for those who want to dive deeper.