Why Most Ecommerce Brands Fail at International SEO

It’s simple to sell on a global basis today; however, it is not done by ranking on a global basis, particularly when you’re a new ecommerce company and expanding into new countries using the same SEO strategy everywhere, which doesn’t work and usually fails quickly.

Search intent changes by region, and as a result, Google does not rank web pages based on the same criteria for every country.

It will be uncommon for a product page that ranks well in the USA to ever rank for any country in the UK or Europe.

Because of this, companies are now turning to international SEO expertise Philadelphia instead of applying standardised SEO strategies.

Translation Alone Does Not Work

Direct translation to another language is one of the biggest mistakes that ecommerce brands can make.

Each country has its own unique search terms used to find the same product. Local intent usually has a greater impact than literal translation.

International SEO expertise Philadelphia optimization requires:

Localized Keyword Strategy
Regionally Based Content
Country/Culture Based Optimization
Correct Setup of Technical SEO

If a company fails to execute on these four items it will continue to have poor traffic regardless of how nice the products are.

Technical SEO Decides Global Visibility

Many international SEO expertise Philadelphia ecommerce web sites have backend errors that they do not realize are present.

Examples of backend errors are errors such as “Duplicate Pages”, “Incorrect Hreflang Tags”, “Weak Category Structure”, “Slow Mobile Speed” or “Poor Indexing”.

These errors silently detract from your ranking on the search engines.

A very good philadelphia ecommerce seo agency will first work on correcting the backend structure of your ecommerce web site instead of looking for random traffic spikes.

Why Ecommerce SEO Needs a Different Approach

Ecommerce SEO is more challenging than standard SEO because you’re not just optimizing a small number of service pages; you are optimizing:

– product pages

– filters

– categories

– international URLs

– inventory changes

– large-scale indexing

This is where agencies such as Geniefolks Technologies assist businesses in developing scalable SEO systems designed for long-term growth, rather than temporary ranking hacks.

Geniefolks Technologies focuses on improving the cleanliness of your website structure, providing you with better search engine visibility, and developing localized eCommerce SEO strategies that assist with your global eCommerce growth.

Global Growth Needs Long-Term SEO

Paid advertising is a way to get traffic quickly, yet can get costly very fast. Developing and maintaining good international SEO expertise Philadelphia, meanwhile, is an ongoing way of improving your visibility over time and decreasing your reliance on paid ads while establishing an overall base of consistent organic traffic in multiple countries.

With international competition continuing to grow, those businesses who invest in developing good international SEO today will be far more likely to grow and expand globally successfully tomorrow.

Frequently Asked Questions

01
1. What is international SEO and why is it important to ecommerce brands?

International Search Engine Optimization (SEO) enables ecommerce companies to increase their visibility in multiple countries and languages. This allows them to better reach out to customers across the globe, as well as enhance their technical expertise and optimize content for international audiences.

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2. What do ecommerce companies need to implement an International SEO strategy?

An ecommerce site typically has hundreds of product and category pages with varying degrees of complexity in terms of the site's overall structure. An International SEO strategy is critical when attempting to increase the overall indexing of a site, the visibility of its products, the speed of its site, and the organic traffic coming to the ecommerce business from thousands of competitive markets.

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3. What characteristics differentiate International from Traditional SEO strategies?

Whereas Traditional SEO typically targets a single audience and/or region, International SEO targets multiple countries and languages. Additionally, International SEO incorporates localization, hreflang optimization, country targeting, and regionally-specific keyword strategies.

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4. What mistakes should ecommerce companies look to avoid in their International SEO strategies?

The most common mistakes made by ecommerce companies regarding International SEO are the reliance on direct translation, the failure to consider the true intent of a local search, and the lack of technical SEO (such as hreflang tags and website structure) on their sites, which all contribute to diminished global search engine rankings.

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5. How can Geniefolks Technologies help ecommerce brands expand their international network of customers?

Geniefolks Technologies provides ecommerce companies with a long-term strategy focused upon increasing their international search engine visibility, through the use of technical SEO, localized content strategy, and ecommerce optimization services.